Article writing techniques and 11 tips for writing SEO friendly blog posts
Article writing techniques – The difficulty of writing content on newbie blogs, and the article are not so good? So here I will teach you how to write good article writing techniques for blogging.
How hard is it to write content on a blog, and isn’t the content too good?
If you’ve ever written a blog post before, you know how long it can take. The process often takes hours, from topic selection and research to post writing and “publishing”. For this reason, if your post does not earn your expected traffic, it can be a bad experience.
Fortunately, there is a way to deal with less traffic: SEO. As marketers, we always aim to write content that will rank higher on Google and SEO is the bridge that will help you get visitors.
To write a high-quality article for your website, you need to follow several important article writing techniques.
First, we need to think specifically about what we want to say to the general public, adding a title that is interesting to the reader, including a description of the attraction or a brief explanatory text.
Then, you need to write the text yourself, conducting the necessary research so that you can be sure that you are writing the truth.
It is important to always be accurate, this is what will carry your message to the end. However, don’t forget about media, minutes, summaries, conclusions, and ideas for future posts, if possible, make a summary of what is said in the post.
Learning how to write quality content is essential for your business to succeed. Content that does not have quality can be harmful.
So it is important to have the discipline needed to write quality content and be able to use the resources available online.
How do I make my writing SEO friendly?
Don’t worry- in this post, we are going to learn about 10 ways to master SEO-friendly writing.
Good article writing techniques
Quality content is a job that requires discipline, intelligence and attention. Write the required quality content, focusing on the story you want to tell with your service.
Today I will teach you the technique of writing a good article
To display a complete article on a website, you must have a good article writing technique. Because it is very important for retaining visitors.
Quality content is a job that requires discipline, intelligence and attention. Write the required quality content, focusing on what you want to say with your service.
1) Ready to write a blog post;
2) It is organized properly;
3) Get success.
When it comes to marketing, creating high-quality content is one of the main reasons you achieve your goals, however, advertisers and marketers consider that it is not the only reason.
18 Tips to Start Writing Articles About Anything
Article writing techniques. What is SEO writing?
SEO-friendly writing is the process of writing content to get a place on the first page of Google. This includes researching keywords, writing high-quality content tailored to the needs of visitors, and optimizing on-page SEO.
Why is OnPage SEO important to know the details about OnPage SEO? Read the article.
If your website is not on the front page, visitors have a small chance of finding your website.
Your next best option is to invest in ads to get those users to your site. But it costs money, and if you have a low budget, why not invest time in SEO writing? This article will help you to get more traffic for free.
Here are 11 tips on how to incorporate SEO into your writing
Use good headers for your convenience
Headings play a very important role in presenting an article beautifully. The heading highlights the article as part of a specific topic.
The heading is also very important for SEO. Based on the headings, the search engines bring an article to the search rankings. This is why it is so important to present headings based on keywords.
Headers help you understand your blog post and the sections it contains. Search engine headers want an overview of what content your blog has.
Thus, your subtitle should reflect the main content of the article. And good keywords should be included. When you use the right keywords, which means your target audience is using them, your blog rankings are much more likely.
Article writing techniques. Table of contents
Having a table of contents after starting an article is a very important practice. If you are writing a very large article, where is the topic discussed? Any visitor can understand at a glance by looking at this table of contents.
What is the table of contents? To understand that I have given a picture of the table of contents of the article see the picture below.
This table of contents is very easy to create. If you are using WordPress CMS then you can easily create this table of contents as shown below.
You need to use a WordPress plugin to create the table of contents. How to use this plugin? How to show the table of contents? Recommend watching a video.
Optimize your content for article writing techniques
Snippets featuring Google are the most direct answer to a search query. For example, if I do a search, Google may use a featured snippet to show the best SEO answers.
If you need a definition for the keyword for which you want to capture the featured snippet, enter an answer that is no longer than 58 words.
User-friendly content for article writing techniques
A user-friendly article so that visitors do not get annoyed to read your article. For this, you need to follow some article writing techniques. Below I show you the techniques for writing this article.
Make it easy for a visitor to read and understand your article. Arrange the article neatly. If visitors are interested in reading your article. And if he spends more time on your website. Then the bounce rate of your website will decrease and Google will give importance to your website.
If you keep writing like this while writing the article, don’t leave any blanks. Then it is very annoying for the visitors. For the convenience of visitors, you need to adopt an article writing strategy.
When writing an article, if you leave a little space between two lines or three lines or four lines, then it is difficult for the visitors to read the article and understand the article.
In this way, if the article is written neatly, it is very convenient for the visitors. This is the technique of writing a good article.
Include your meta description keywords
Another area of Google crawling to determine search rankings is the meta description. Meta Description A one to three-sentence description, you will find under the title of a result.
Use a brief meta description of what your post is about, and remember:
- Keep it short.
- Use one to two keywords.
- Make it mandatory. After all, there are going to be other posts like yours so you want your story to stand out from the rest.
- Most content management systems (CMS) have built-in meta description boxes, so you probably don’t have to look far to use the function.
- You can use rank math or Yoast SEO plugin to do on-page SEO properly in WordPress
Add alt text to the image
Add an image to your post – featured or body image – and you will add alt text. The alt text describes what’s happening in the image and helps Google (as well as those with visual impairments) understand that the photo belongs to your post.
Start with keyword research
It is estimated that Google processes more than 70,000 search queries per second. Stunned, isn’t it?
If you want to cut the SERP chaos and leave your competitors behind. Then you need to notice the specific keywords and phrases that your potential customers are looking for. Otherwise, how will they find your content and website?
However, keep in mind that the most obvious keywords do not always fit into your strategy. In addition, your focus keywords will evolve as trends change, terminology changes or your product/service line grows.
Be sure to do keyword research periodically. So you’re still focusing on the right keywords for your target audience and not missing out on important ranking opportunities.
Link to high-authority website
When you create your blog post, don’t be afraid to link externally.
Linking to reputable websites not only provides blog readers with additional reading material to enhance their knowledge, but it also shows the search engines that you have researched.
Nothing makes blog posts as powerful as research-backed statistics from influential websites. Attractive statistics help you create more credible and precise arguments that will help you gain the trust of your readers.
Keep an eye out for long posts
In the age of short attention, search engines like Google actually prefer long blog posts.
Think about it: the more content on a page, the more clues search engines need to find out what your blog is about. The downside of long blogs is that they can overwhelm your readers. Don’t forget about bullet points – they are very eye-catching and easily digestible, especially on mobile devices.
Links to other posts on your site.
It is very important to link to other posts on your blog in one of your blog posts. This will reduce the brown rate of your website.
Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It helps your audience discover more of your content and know you as a trusted, reliable source of information.
When linking to a page on your website or even to an external source, use natural language for your anchor text. Refrain from using spam or generic calls to action, such as “Top 10 Cheap Laptops” or “Click Here.”
Instead, use descriptive keywords that make readers realize what they will find when they click on the hyperlink, such as “Download your SEO guide.”
Never forcibly link a feed to your top webpage, featured product, or discounted item. Include links that enhance the points made in your posts and are naturally linked to the content.
Collapse images for faster page loading speed
Google rewards pages with faster loading speeds because it improves the user experience.
One of the main culprits of page loading is large, heavy images. If your post contains several images and each is over 100KB, that can have a huge impact on the speed of your page.
If you suspect that your low ranking is due to slow page speed, visit Google’s PageSpeed site for free analysis and recommendations.
How to make a blog post title for SEO
Even with a great, SEO-friendly post body, a bad headline can hit you in the SERP. To headline your post with SEO in mind, write something that includes your keywords as well.
Here are some tips:
- Include numbers. For example: “6 Reasons You Don’t Like Fiber Freelancing Marketplace.”
- Try putting questions in the title. For example: “What is On-Page SEO? Why is on-page SEO important? ”
- Be sure to include focus keywords in the title.
Viewers will love how you write content. Now, it’s time to include content that Google will like. This may seem complicated at first, but with these SEO tips you will soon appear on the first page of Google.
Do content marketing for article writing techniques
But there is no denying that most marketers believe that the key to any successful marketing strategy is to create quality content that engages their audience.
If you can post content about what people in your company are willing to share with their friends, family and colleagues, you can establish yourself as an expert in your field.
Follow these tips to create your content:
- Use a blog to promote your business.
- Build a website with WordPress (the best CMS for viewing content);
- Use the # tag to share more of your business on Facebook;
- Use the Twitter card to allow website content to be shared on Twitter;
- Links to your pages on social networks.
- Write the best content, which will make it easier for users to share.
Generally speaking, you use a blog as a way to promote your business. Build a website with WordPress because it offers many ways to enhance your blog.
With a blog, it is important to update your content regularly. Write as much as you can about topics related to your industry, use good pictures and even in related videos.
Please send readers a weekly or bi-weekly newsletter to keep them informed of the most important news of the past week.
Do on-page SEO, to build search engine traffic, so that the best content consumed by thirsty users for knowledge will find them when they look at it.
In short, it tells you how to market through content. We keep our focus on the customer. Combines this with the best marketing strategies, which can be from best practices, strategies, results strategies, SEO positioning, CRO) to determine what is meant by “content” and how it can be put into practice. This is a simple, but very powerful idea. What they have to do is let them, rather, know that it is taking the first step in the process. Are you ready?
What’s the Power of Digital Marketing?
Power digital marketing is the promotion of an organization or brand using the internet or any kind of digital communication means power digital marketing or online marketing. Digital marketing includes email, social media, web-based advertising as well as SMS, audio marketing channels, etc. In other words, the marketing campaign that includes digital communication is digital marketing.
Advantages of Power Digital Marketing:
Power digital marketing has gained a lot of popularity as it can easily reach a huge audience. There are also many more benefits of digital marketing, let’s learn about the significant benefits of digital marketing.
The Global Richness of Power Digital Marketing:
When an ad is posted online targeting the world, Internet users around the world will see the ad. This is very important for any business to spread globally.
Power can reach thousands of viewers at a much lower cost by using digital marketing. Power digital marketing allows you to spread the same ad worldwide at a significantly lower cost than TV or newspaper ads. However, with the passage of time, the cost of digital marketing has also increased.
Reliable Outcomes of Power Digital Marketing:
One of the major benefits of digital marketing is that it can be used to take the next step. There is no way to measure or understand these results through non-digital means. Much remains to be expected from the results of traditional marketing.
Using Digital Marketing, customer preferences, behaviors, activities, etc. are easily known. There is an opportunity to increase the conversion rate by using the same data later in the campaign. In this way, the data obtained from digital marketing can be used and is quite reliable.
The advantage of personalization should be the best thing about digital marketing. Reaching a targeted audience is relatively easy with digital marketing. This means that you can easily deliver the potential of your product to the customer through digital marketing. With all the important data at your fingertips, digital marketing can be used to reach the target audience at a low cost.
Communicating with customers through Power Digital Marketing:
There is an opportunity to communicate directly with the customer through Power Digital Marketing. Even in the case of social media campaigns, the audience can be understood by considering the likes, comments, shares, etc. of the audience. Find out how you personally received your product. In this way, customer engagement can help to play an important role in your brand image.
Different types of power digital marketing methods and income from them:
There are many types of digital marketing. This time we will learn about some of the main types of power digital marketing from which it is possible to make money.
Digital Marketing’s Search Engine Optimization:
Digital Marketing’s search engine optimization or SEO is a marketing tool that automatically returns results once set up correctly. SEO is basically the optimization of a website’s content for search engines.
The internet exposure of a brand depends on the SEO presence of that brand. SEO depends on the quality of the content on the brand’s website, user engagement, mobile-friendliness, backlinking, etc.
The best search engine on the Internet: SEO is the means of positioning on the front page of Google. Companies hire SEO experts to ensure adequate use of this remarkable tool.
Content Marketing Through Power Digital Marketing:
The language of power digital marketing is content marketing, which provides relevant and valuable resources to the target audience. Content marketing and SEO are connected through Power Digital Marketing. However, content marketing does not directly serve to advertise. Instead of trying to attract customers to their product by providing different information in the field of content marketing.
The main purpose of content marketing is to provide the necessary resources to the target audience. Which can be used to create potential customers. Blogs, YouTube videos, etc. are part of content marketing. Power Digital Marketing Freelancers can work on content marketing for online income.
Social Media Marketing:
The topic of digital marketing through social media has become very popular nowadays. The advantage, in this case, is that marketing is possible by utilizing customer engagement and discussion. Since social media marketing involves direct audience engagement, it is currently considered to be more effective than other digital marketing tools.
For those of you who know enough about social media, social media marketing can be a great source of income. Suppose you are a Facebook or Instagram ad expert, then you can earn a lot of money by providing such services to different organizations through multiple channels. It is also possible to earn income through social media management, which is easy to say that there is no source of income by freelancing.
Pay-per-click or PPC is the act of posting an ad on a platform that pays for every click. While this field of marketing is a bit complicated, this type of digital marketing is quite attractive to the brand.
In addition to getting a target audience from every PPC campaign, there is also a high conversion rate which is quite profitable for the brand. If you have enough knowledge about PPC marketing, you too can earn money by providing these services on various freelancing platforms.
One of the best ways to digital marketing is through affiliate marketing. The good thing about this medium is that both the brand and the promoter benefit from it. Basically, giving a job to a person for a certain amount of commission is called affiliate marketing. Most brands currently do this affiliate marketing work.
Anyone can make money from affiliate marketing. And affiliate marketing doesn’t have to be continuous, which is a good thing. You can visit Mr. Nirab’s posts about income by affiliate marketing for details.
Marketing automation is the use of software to enhance the effectiveness of digital marketing campaigns and automate communication with the audience. Digital Marketing is a marketing campaign for the target audience by collecting enough information about the consumer.
There are also great tools like sending custom messages to your audience and marketing automation. You can work on different freelancing platforms and learn marketing automation.
The process of generating sales by sending commercial messages using e-mail is called e-mail marketing. This is a digital marketing strategy. Through which advertisement of any product can be given directly to the targeted customer. These e-mails carry a lot of things – such as essential information, company news, advertisements, special offers, and invitations to sales meetings.
Power digital marketing should be the main focus of any business marketing nowadays. Never before has there been such a remarkable method of marketing using the data at hand by communicating directly with the customer. So all businesses should embrace the blessings of this digital marketing. And those who are proficient in the various skills of the mentioned power digital marketing should start earning money from these means.
Friends, now you understand what is email marketing? Email marketing is at its peak these days because it is a very effective and inexpensive medium for promotion. In most cases, email marketing is used for branding and affiliate products.
On-Page SEO: The Professional Guide to On-Page Optimization
On-page SEO Key Points:
- Google’s organic search algorithm incorporates many various on-page factors.
- On-page SEO, including high-quality content, maybe a solid formula for greater organic search success
- An on-page SEO strategy goes far beyond keywords and includes things such as headers, title tags, image optimization, structured data, etc.
How often does Google change its search algorithm? In 2020, Google ran over 600,000 experiments and updated its algorithm quite 4,500 times. The corporate is on a mission to make the neatest program within the world, and they’re doing a reasonably good job.
And yet, despite its constant improvement, it may not be perfect. Google still needs help understanding new content. That’s where on-page program optimization (SEO) comes in.
On-page SEO helps Google better understand your website. which improves your rankings, which results in more organic traffic.
In this step-by-step on-page SEO guide, I’ll explain the foremost important page-specific optimization best practices that you simply should implement on your own website, and why they’re an important part of your overall SEO strategy.
What is On-page SEO?
On-page SEO (or on-site SEO) is the practice of optimizing sites for specific keywords so on enhance search visibility and traffic. This includes aligning page-specific elements such as title tags, titles, content, and internal links with keywords.
On-Page SEO vs Technical SEO
Some SEOs conflate on-page SEO with technical SEO. But, I prefer to stay with them separately. In my view, technical SEO addresses issues such as page speed and site speed, site structure, duplicate content, schemas, and indexes. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs.
Off-page SEO includes everything that happens outside of your websites, such as link building and brand mention.
Why on-page SEO is so important
If you want to reward search engines with page-one visibility, then you need serious on-page SEO strategies. And tons have changed over the last 20 years. While Google still sees keywords in your content, keyword stuffing stops working because it spoils the user experience.
As the Google search algorithm gets more sophisticated, user-focused on-page SEO factors are getting to be more important. When done properly, on-site SEO enables search engines to know your content so as to rank the foremost relevant URLs for specific queries. And users will appreciate the organization and clarity that on-page optimization delivers.
So thereupon in mind, let’s check out specific on-page SEO best practices.
URLs help on-page SEO
Google has made it clear that URLs help them better understand what a page is about. So, how do you optimize your URLs? Mentioned below.
- Include a keyword: Including your primary keyword in your URL helps both search engines and users understand the content of a page.
- Focus left: Place the keyword as far to the left within the URL as possible.
- Use real words: the maximum amount as possible, use real words in your URL rather than the indecipherable gobbledegook that some content management systems pump out.
- Keep them short and sweet: Ideally, your URL structure should be short and straightforward for both search engines and users to know. The higher it’s for Google to know the sort of content on the page, the better. Also, Google often shows URLs in search results. If a page URL may be a long string of random letters and numbers, that doesn’t help users understand your page. The higher they understand the aim of your page, the more likely they’re to click on the search result.
- Use hyphens between words: Hyphens make URLs more readable. For instance, if a page is about coffee berry grinders, use the URL www.yourcompany.com/coffee-bean-grinders.
Title Tags and Meta Descriptions:
Meta tags are one of the foremost important on-page SEO factors specifically page titles. Every page features a title tag that appears in search results as a headline. The Meta description may be a short summary of the page that appears under the title in search results. Both are important to assist search engines and users understand the aim of a page.
The title tag may be a direct on-page SEO ranking factor, while Meta descriptions aren’t.
Both the title and Meta description play a big role in whether an individual actually clicks on an inventory within the search results. When both the title and Meta description are optimized, it increases the click-through rate (CTR) which shows that you can get more traffic.
Unfortunately, Google updated the handling of title tags in August 2021. After the update, Google may rewrite page titles to support other on-page elements, including headings and even anchor text from inbound links. Although this change does not affect the rankings, if the new title is not good, it can have a huge impact on the CTR.
In truth, Wordstream saw a 37% decline in CTR. inspect their article here to ascertain how they fixed it.
On-page SEO for Meta tags
The first step in your on-page SEO analysis should be to seem at your title and Meta description. Follow these steps:
- Place your primary keyword near the start of the title.
- Keep the title around 55 or 60 characters so it doesn’t get stopped in search results. WordPress plugins like Yost can tell you if your Meta tags are too long or too short.
- Avoid all caps in your title tags.
- Give each page a singular title in order that Google doesn’t think you’ve got duplicate pages.
- Write clear, interesting headlines that users can easily understand and want to click on your article.
- Include your primary keywords in the Meta description. When someone searches for that keyword, Google will bold it within the search results.
- Keep the Meta description to 145 characters.
- Craft your Meta description in order that it accurately describes the page. Treat it like a billboard, and wordsmith it in order that people are compelled to click.
Structured data helps Google understand your content even better, so should be an important part of your on-page SEO audit. For instance, say you’ve got a product page that has things like prices, availability, ratings, etc. Unless you structure that information in a specific way within the HTML, Google won’t be ready to know it.
Types of Structured Data
Structured data is restricted on-page SEO code you set on your pages that helps Google understand the content. There are specific structured data formats for a good sort of things, including:
- Local business info
- Star ratings
- Job postings
Google often includes structured data directly within the search results, showing it as a “rich snippet”. Having an upscale snippet increases the probability of somebody clicking on your result.
Structured Data Tools
Keyword research tools like Ahrefs include an analysis of the program results pages that reveals the SERP features shown for a target keyword. This helps you understand which sorts of data you’ll get to implement to point out up for those features.
The simplest thanks to implement structured data is to use Google’s Structured Data Markup Helper. Enter the URL of a page and Google will guide you thru the method of adding structured data. you’ll then test the structured data using Google’s Structured Data Testing Tool. Or, you’ll reference Bing’s guide to marking up your site with structured data.
Once you’re done, you merely copy the updated information over to your own site.
Website crawlers like DeepCrawl and Screaming Frog can reveal the structured data on the website. If you’re crawling your own site, the tools also are useful for debugging errors. If you’re crawling a competitor’s site, this is often an excellent thanks to seeing everything your competitor is using.
Headers improve on-page SEO
Using multiple headers (H1 tag, H2, H3, H4, etc.) on your pages helps with SEO in several ways. Your content is much easier to understand for users if your content is formatted correctly. It’s much more likely visitors will abandon a page if they encounter a wall of text since they will be less likely to need to read it. The use of multiple headers makes content more easily understandable for users, which improves the overall user experience (an important issue for Google).
As a second benefit, subheadings help Google understand a page’s content. When crafting headers, make certain to use your primary keyword in a minimum of one or two H2 headers. If it is sensible contextually, include the first keyword again within the H3 or other headers. You should also include some long-tail keywords in some headers to give Google more information about the overarching subject.
Copywriting can supercharge your on-page SEO efforts. Once you invest in great content for your landing pages, users are going to be more engaged. It’s important to notice that SEO copywriting best practices aren’t just good for search engines. Additionally, they enhance your content marketing for users.
These are the techniques that the best bloggers use to master SEO copywriting:
- Write concise, compelling introductions. Clearly articulate the matter also as your solution.
- Avoid long sentences and paragraphs. However, if you abandon paragraphs entirely, your content will not flow properly.
- Subhead sections that are longer than 300 words.
- Include the target SEO keyword naturally throughout the page copy.
- Align content with search intent.
- Always write for your readers.
- Use “bucket brigades” to stay people moving down the page. Use bucket brigades to create a sense of connection between your copy and your audience. Consider phrases like, “here’s the thing…,” “no wonder…,” “but that’s just a part of the story…,” or “as it seems .”
- Incorporate stories and emotions to pique readers’ interest.
Use the target keyword early
Generally speaking, you ought to attempt to use your target keyword within the primary 100 words. This signals to Google that it’s the first topic of your page and also tells users they’re in the right place.
Think about how people search the web. They click on an inquiry result, quickly scan the page, then leave if they don’t think the page has relevance. A compelling introduction that incorporates your target keyword can prevent users from quickly abandoning the page.
Does keyword density help on-page SEO?
While there are no hard and fast on-page SEO rules about keyword density, make sure your targeted keywords appear naturally throughout your post. You ought to aim for an optimal keyword density that’s in line with the top-ranking content for that search term.
Notice that in addition to your primary keywords, including synonyms, long-tail keywords, and related terms will help your page rank. These aren’t equivalent to latent semantic indexing (LSI) keywords, which Google says they don’t use. Instead, they’re just terms associated with your topic that assist you to build context.
Content that satisfies search intent
Google wants to show its users high-quality content that serves their search purposes. In other words, it allows the searcher to solve problems completely and efficiently.
At a high level, there are four sorts of search intent:
- Informational: People are trying to find information.
- Navigational: People try to seek out a selected page.
- Commercial: People do research before they purchase something.
- Transactional: People are actively eager to buy something.
A simple thanks to finding out the intent behind a specific keyword is to seem at the primary page of results for the query. Titles include words such as ways or methods that indicate the purpose of the information search. Although the best and top words express commercial purpose.
Next, you would like to craft content that satisfies the intent.
If it’s informational, provide the maximum amount of relevant content possible. Thoroughly cover the topic, answer common questions, and help the user understand the difficulty.
If the intention is commercial, the investigators must make an informed purchase decision with their knowledge. This might include reviews, pricing, comparisons, photos, FAQ, etc.
If the intent is transactional, confirm your pages are optimized with structured data so products can show up within the Google Shopping carousel. Also, you’ll want to stress specific selling points in your page title, like discounts, product quality, big choice, etc.
Write readable text
Although readability isn’t an immediate ranking factor, it should still be a part of your on-page SEO process. This is because the readable text is easy for Google and users to digest, which is ultimately sweet for your SEO.
If your text is difficult to read, users can bounce back quickly, signaling to Google that the content is not valuable and will get lower rankings.
To make your text readable:
- Make the page skimmable. Hack your content into easily digestible chunks.
- Use multiple headers and subheadings.
- Utilize many paragraph breaks in order that you avoid large walls of text.
- Break down lists into bullet points.
- Incorporate supporting images and other visuals.
- Use clear, actionable sentences.
Remember, a majority of individuals are going to be reading your content on mobile devices, so make it easy for them to scroll and skim.
Internal linking is vital to on-page SEO because they assist Google to understand the connection between pages on your site. An in-depth internal linking framework reinforces context and relevance also as your depth of coverage on a subject.
They are also amazing for the user experience. Internal links help people discover your content such as additional blog posts, or a valuable case study. It also enhances Google Analytics SEO metrics like a strong internal linking strategy bounce rate and conversion rate.
When it comes to on-page SEO, it should include links to other relevant pages on your site and its internal links. Linking to an authentic page like your homepage is especially important.
The anchor text of these links should be a keyword or key phrase that you just want to rank the linked page. Just make sure you don’t use an equivalent anchor text repeatedly across different pages as Google might interpret it as keyword stuffing and system play attempts.
Unlike backlinks, internal links don’t boost your website’s authority because you’ll add them yourself. Instead, they funnel existing authority and relevance from your backlinks across your website. With this in mind, if your domain already has a lot of authority, internal linking can really shift the index to ranking. In certain cases of extremely high domain authority, internal links are often more important than even backlinks.
Images also got to be optimized for SEO. Start with the names of their descriptive files with individual words by hyphens. Next, optimize the file size in order that it loads quickly while still maintaining the standard of the image. If your site is crammed with images that are consistently over 400kb, for instance, your page load time is going to be negatively impacted, and this hurts your ability to rank high in Google.
Finally, add text to the image alt tags, with the acceptable keyword occasionally included within the text. Alt text helps search engines understand or recognize images.
On-page SEO factors
Let’s recap the foremost critical on-page SEO techniques you would like to follow:
- Use short, descriptive page URLs.
- Optimize title tags.
- Write compelling meta descriptions.
- Implement structured data.
- Optimize headers.
- Implement SEO copywriting best practices.
- Use the target keyword within the primary 100 words.
- Maintain an appropriate keyword density.
- Create content that satisfies user intent.
- Write readable text.
- Add both internal and outbound links.
- Optimize for Google images.
Remember, on-page SEO matters. Develop your web pages with these elements in mind and you are on your way to better organic search engine rank ranking!