Reporting and Analysis are Valuable
Reporting "and" analysis is very important to you
Reporting and Analysis are Valuable
Reporting "and" analysis is very important to you
You may have noticed that different people use the words “reporting” and “analysis” as if they were interchangeable terms or almost synonyms. Although these two fields of web analytics draw on the same collected web data, reporting and analysis are very different in terms of their purpose, function, output, delivery and price. Without a clear distinction of difference, an organization may sell itself short of a case (usually analytics) and its web analytics may not reap the full benefits of the investment. Although I’m primarily focusing on web analytics, companies may face similar challenges with other analytics tools (e.g., ad serving, email, search, social, etc.).
Most companies have analytical solutions to get more value for their organization. In other words, the ultimate goal of reporting and analytics is to increase sales and reduce costs (e.g., adding value). Both reporting and analysis play a role in influencing and driving actions that lead to greater value in organizations.
For the purpose of this blog post, I am not delving into what happens before or after the reporting and analysis stages, but I acknowledge that both areas are critical and challenging steps in the overall data-driven decision-making process. It is important to remember that reporting and analysis can only be valuable if they are worked on.
Reporting and Analysis
Data analysis is the most powerful tool you can use for your business
A role in testing and analyzing the performance of your website related to SEO, speed, competition, and traffic. Almost every website analysis guideline will tell you that you can evaluate site performance by doing all or any of these:
Run an SEO audit
Text website speed
Perform competitor analysis
Analyze website traffic
They are not wrong, and we cover the same exercises at the bottom of the page. But we think website speed, SEO, and competitor and traffic analysis are just part of the story behind your website’s performance.
The missing part of analyzing your website is understanding your visitors, users and customers and giving them what they have come across on your pages so that they don’t just go to your perfectly optimized site.
What is website analysis?
Website analysis is the practice of testing and analyzing the performance of a website related to SEO, speed, competition and traffic.
Any site can benefit from some form of website analysis if used to improve results—for example, reducing page size to increase overall speed or optimizing a landing page with lots of traffic for further conversions.
SEO Analysis
If you want more search traffic, all you need to do is follow the website analysis report. This will point out all the SEO bugs you need to fix in order to increase your rankings.
SEO Checker
Get a complete list of bugs that are preventing your site from gaining a top spot on Google. This SEO audit prioritizes each solution based on potential traffic impact and ease of implementation. Once you’ve made the change, you can run the report again and check if you did it correctly.
SEO Checker
Get a complete list of bugs that are preventing your site from gaining a top spot on Google. This SEO audit prioritizes each solution based on potential traffic impact and ease of implementation. Once you’ve made the change, you can run the report again and check if you did it correctly.
Site Speed
Site speed no longer just impacts your conversion rate but also how high your site can rank in search engines. If you want to rank well, you need to do thorough website analysis and not just look at the general SEO factors.
SEO Audit Report
Our SEO analysis not only points out the flaws, but also gives you step-by-step instructions on how you can fix each of them. If you want, you can do your job with us.
SEO Audit Report
Our SEO analysis not only points out the flaws, but also gives you step-by-step instructions on how you can fix each of them. If you want, you can do your job with us.
Backlink Checker
Analyzing a website is not complete without analyzing your backlinks. Track who linked to you, your domain score, and your overall traffic metrics. This way you will see what is working and what needs to be improved.
